This is the story of legendary lure designer Mike “Triton” Bucca and his path to creating the Bull Shad, one of the most iconic hard-bodied swimbaits of all time. The Bull Shad is a heavy-duty, trophy hunting swimbait responsible for catches of some of the biggest bass in the world. Mike Bucca and Catch Co. teamed up for an inside look at his journey of bringing the Bull Shad to life.