This is the story of Jen Kravassi, of Jekyll Baits and BullShad Swimbaits. A story of

grit, creativity, passion for art that weaves through her life on a meandering path to becoming

one of the most creative custom lure painters we’ve ever seen. We’ve partnered with Jen to

bring several of her custom-painted designs to life for anglers across the country. This is an

Obsession with Color…